Hello,
I'm Joyce Isleta.
In my early years as a high school yearbook editor-in-chief, I realized I loved technology and inspiring others through design. After college, I worked as a yearbook sales representative for 5 years. As I listened to feedback on the products that I worked to sell, I realized I wanted to shift my creativity toward creating products and working on making them better for the people using them.
To learn how to build products, I immersed myself in UX coursework, articles, podcasts, and books. I love working end-to-end on products and being creative with micro-interactions. I enjoy mentoring new designers through Designlab and volunteering on projects that benefit underrepresented communities.
Life outside of design: I come from a big Filipino family and originally grew up in Hawaii. In my free time, I love watching competitive cooking shows, playing board games like Settlers of Catan, and babysitting my 3-year old nephew. I also dabble occasionally in photography.
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Resume
UX WORK EXPERIENCE
UX Engineer (Aug 2021 - Present)
Optum Financial - Remote
End-to-end product design for healthcare finance products. Led UX design for a new, universal checkout process and iterate on legacy health benefit sites. Utilize usability testing and work with developers to iterate on designs.
Lead Product Designer (April 2022 - Present)
Campus Dive - Remote
Led research and product design for a new, startup college application program. Helped create a design system, develop wireframes, hire and mentor new design interns to contribute to the project.
Group Critique Facilitator (Mar 2021 - Present)
Designlab - Remote
Host critique sessions for UX students and provide design feedback for capstone projects. Provide resources and examples to further students' design education.
UX Designer (Jan 2021 - June 2021)
USAA - San Antonio, TX/Remote
Update interface design for a customer-facing tool to utilize new design system. Conduct usability tests for new version. Sync and document Sketch library components for an internal management tool. Meet with team daily in Agile ceremonies.
Visual Designer / UI Designer (Aug 2020 - February 2021)
StreamCaptain - Remote
Help with visual design and UI design work for their game - StreamRaiders. Weekly posts for social media marketing, iterating on Game UI and presentation deck designs.
EDUCATION
(Sept - Dec 2020)
DesignLab - UX Academy
440+ hours of user experience coursework
(Aug 2010 - Dec 2013)
The University of Texas at Austin
Bachelor of Science of Advertising
(Summer 2012)
Red McCombs School of Business
Business Foundations Accreditation
Top Skills
Visual Design
Prototyping
Wireframing
Presentations
Tools
Figma
Sketch
InVision
Adobe XD
Photoshop
Illustrator
After Effects
OTHER WORK EXPERIENCE
Digital Marketing Consultant (Sep 2019 - April 2020)
RevLocal - San Antonio, TX
Met with local businesses to sell digital marketing services. Helped small business owners understand SEO and paid advertising. Provided retail photography for client websites.
Yearbook Sales Representative (Aug 2014 - May 2019)
Walsworth Yearbooks - Los Angeles, CA
Serviced over 50 schools by teaching graphic design, journalism, photography and printing principles. Sold publishing services and doubled my territory in two years.
AWARDS
- Top New Orders in 2017 & 2018
- Top 10 New Volume in 2017 with $121,000
- Sales Growth Achievement Award in 2018
Graphic Designer (Jan 2013 - Mar 2014)
CanWe Studios - Austin, TX
Produced marketing materials such as business cards, e-mail templates and infographics. Created a bus wrap design for promotional efforts at the SXSW festival in 2013 and 2014. Sponsors for bus included Shiner Beer, Dr. Dre Beats and Zico.
Articles
Online webinar where I discussed tips on how to overcome imposter syndrome as a new designer, networking advice for landing a job and how to make relationships with recruiters work for you.
After 21 sessions with new designers, I wrote about how everything was formatted and my new insights on design learning disciplines.
While creating content for my social profiles with these challenges, Adobe XD's Twitter account took notice and also shared my work.