I'm Joyce Isleta.

Before transitioning into UX design, I worked as a sales representative for 6 years. As I listened to feedback on the products that I worked to sell, I realized I wanted to shift my creativity towards creating products and work on making them better for the people using them. 

To learn how to build products, I immersed myself in UX coursework, articles, podcasts, and books. I’m most interested in end-to-end product designer roles and opportunities to be creative with user interface interactions.

Life outside of design: I come from a big Filipino family and originally grew up in Hawaii. In my free time, I love watching competitive cooking shows, playing board games like Settlers of Catan, and babysitting my 3-year old nephew.




Product Designer (Aug 2021 - Present)
Optum Financial - Remote
End-to-end product design for healthcare systems, such as HSA investing and managing claims from providers. Utilize usability testing and work with developers to iterate on designs.

Group Critique Facilitator (Mar 2021 - Present)

Designlab - Remote
Host critique sessions for UX students and provide design feedback for capstone projects. Provide resources and examples to further students' design education.

UX Designer  (Jan 2021 - June 2021)
USAA - San Antonio, TX/Remote
Update interface design for a customer-facing tool to utilize new design system. Conduct usability tests for new version. Sync and document Sketch library components for an internal management tool. Meet with team daily in Agile ceremonies.

Visual Designer / UI Designer
 (Aug 2020 - February 2021)

StreamCaptain - Remote
Help with visual design and UI design work for their game - StreamRaiders. Weekly posts for social media marketing, iterating on Game UI and presentation deck designs.


(Sept - Dec 2020)
DesignLab - UX Academy 

440+ hours of user experience coursework

(Aug 2010 - Dec 2013)
The University of Texas at Austin  
Bachelor of Science of Advertising

(Summer 2012)
Red McCombs School of Business 

Business Foundations Accreditation

Top Skills

Visual Design



Adobe XD
After Effects


Digital Marketing Consultant  (Sep 2019 - April 2020)
RevLocal - San Antonio, TX
Met with local businesses to sell digital marketing services. Helped small business owners understand SEO and paid advertising. Provided retail photography for client websites.

Yearbook Sales Representative
  (Aug 2014 - May 2019)

Walsworth Yearbooks - Los Angeles, CA
Serviced over 50 schools by teaching graphic design, journalism, photography and printing principles. Sold publishing services and doubled my territory in two years.

- Top New Orders in 2017 & 2018

- Top 10 New Volume in 2017 with $121,000

- Sales Growth Achievement Award in 2018

Graphic Designer  (Jan 2013 - Mar 2014)
CanWe Studios - Austin, TX
Produced marketing materials such as business cards, e-mail templates and infographics. Created a bus wrap design for promotional efforts at the SXSW festival in 2013 and 2014. Sponsors for bus included Shiner Beer, Dr. Dre Beats and Zico.



After 21 sessions with new designers, I wrote about how everything was formatted and my new insights on design learning disciplines.


While creating content for my social profiles with these challenges, Adobe XD's Twitter account took notice and also shared my work.


Years of working as a sales representative helped me gain soft skills that I can utilize daily as a product designer.


Want to work together?
Drop a line - joyce.isleta@outlook.com
Check out this fancy sheet of paper - Resume

© UI-Joyce 2021